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To Shinefinity

and beyond...

March 12, 2022

SHINEFINITY.

You’ve heard of glossing, but what about glazing? This shine-boosting technique is blowing up, and we’re bringing it to you with the new Shinefinity Zero Lift Glaze. Teaming balanced pH technology with a zero damage hint of a tint, it reveals shine you can feel, giving hair a translucent, almost shimmering character.

 

 1. IT’S GENTLE ON  HAIR

Get ready for a lot of ‘zeros’. Shinefinity glazes hair with a zero damage, zero lift, zero ammonia, zero silicone and zero drying alcohols formula that’s kind and gentle. This means you can use it on all hair types, no matter if your  hair is fine and fragile or coarse and dry. It’s great news for those who crave colour, but fear split ends and breakage 

2. IT FEATURES BALANCED PH TECHNOLOGY

We’ve carefully designed Shinefinity to maintain an optimal acidic level no lower than pH 6.5, as we know when the pH of the colour is lower, it can lead to unpredictable colour results – especially on highly porous hair. The glaze starts off mildly alkaline, so that the cuticles can swell and open slightly to let the colour in, before dropping to an acidic range that ensures zero lift and zero damage.

3. IT’S SUITABLE FOR ALL BASE COLOURS

As well as being suitable for hair in every condition, Shinefinity can be applied to any base colour. It’s not just for virgin hair; you can use it on coloured or pre-lightened locks, too. 

4. IT ENHANCES THE NATURAL TONE

One of Shinefinity’s most alluring features is its ultra-natural finish. It subtly elevates your hair, while respecting the natural high and low tones they already have. More and more, people are seeking colour that looks and feels believable – not obviously coloured – and this glossy glaze helps them achieve just that (with light-reflective shine added in).

 

 So what you waiting for? Get booked in for your Glaze now